Goodway Group, a leading data-driven and technology-enabled digital media and marketing services firm, has appointed Marc Ducnuigeen to the new position of Chief Client Officer. Ducnuigeen brings over 25 years of industry experience to the team with prior leadership roles at global agencies. This strategic hire is the latest signifier of Goodway Group's commitment to continued growth and delivering innovative solutions to its clients.
Reporting directly to Jay Friedman, CEO of Goodway Group, Ducnuigeen will play a pivotal role in expanding the agency's client base, improving operational efficiency, and spearheading innovative solutions. With a strong track record of success, he brings deep industry knowledge and a wealth of expertise to further enhance Goodway Group's capabilities. Goodway Group has witnessed significant growth in recent years, broadening its services to include the development and strategy behind retail media networks, which empower retailers to increase revenue streams and extend influence across the web.
Jay Friedman, CEO of Goodway Group, expressed his enthusiasm for the new appointment, stating, "We are thrilled to welcome our new Chief Client Officer to the Goodway team. With Marcs rich leadership experience and intimate knowledge of CPG and retail, we are confident in his ability to boost Goodways upward trajectory and expand our client base across verticals.
As former Chief Operating Officer and President of The Integer Group, Ducnuigeen has decades of experience in executive leadership and global commerce, delivering brand solutions for Omnichannel, eCommerce, DTC, Social Commerce, Connected Commerce Media, Digital, Retail and Activation. He has served as the Omnicom Global Client Leader for P&G for the past 16 years and has successfully led major client relationships with brands such as Maytag, Pella, MasterCard and Kelloggs.
Im incredibly excited to bring my results-oriented approach to the award-winning team at Goodway Group in my new role as Chief Client Officer, Ducnuigeen said. Goodways outstanding company culture, data-driven strategies and innovative digital advertising solutions are the best in the business, and I cant wait to see what we are able to accomplish together.
About Goodway Group
Goodway Group is a leading data-driven and technology-enabled digital media and marketing services firm with teams in the U.S. and the UK. Our diverse team of digital strategists, media practitioners, technologists, and data scientists have won the most prestigious awards for innovative marketing technology, impactful work, and inclusive remote-first places to work including being honored as a multi-year Ad Age Best Places to Work, AdExchangers Best Use of Technology by an Agency Award, and two MarTech Breakthrough Awards. The firm deploys deep expertise across both consumer and B2B marketing, including brand-performance advertising, retail media and commerce, and advanced analytics using proprietary digital programmatic technologies, data, analytics methodologies, and consultation. Goodway Group is an independent and remote-first media and marketing services firm with a 90+ year history. Find Goodway Group online at goodwaygroup.com or follow us on Facebook, Twitter or LinkedIn.
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