London: Los Angeles (LO:LA), a multi-award-winning branding agency based in El Segundo, has published a new guide outlining actionable steps that companies can take to improve brand perception. The article is the latest piece from The Beat, LO:LA’s ongoing series of industry insights on various topics about branding, marketing, and advertising.
More information is available at https://www.thelolaagency.com/2023/03/09/6-simple-steps-to-positively-affect-poor-brand-perception/
According to LO:LA, the effects of poor brand perception are manifold, impacting not only reputation but also the bottom line and employee morale. “Negative brand perception has far-reaching implications for a brand’s success and growth potential. Needless to say, companies must take a proactive approach in monitoring how audiences feel about their brand to identify and fix any issues that may arise,” it stated.
According to its material, once a potential cause of poor brand performance is found, companies must immediately put together a brand positioning strategy that addresses the problem. “This may involve refining your messaging, repositioning your product or service, or adjusting your target audience,” LO:LA stated in the article.
One strategy it recommended to ensure that brand positioning is in line with the market’s needs is to engage with customers and get their thoughts on the revamped positioning. LO:LA said this can be done by reaching out to customers via social media and customer service channels.
The agency also added that associating with certain personalities may positively affect a brand. This can be achieved by leveraging existing partnerships with celebrities and other influential individuals. Companies are also advised to seek out new partnerships as part of their credibility-building efforts.
“Remember, building positive brand perception takes time and effort. Stay committed to your brand positioning strategy and be patient as you work to improve your brand perception,” LO:LA advised.
LO:LA’s insights are drawn from its experience working with both local and nationally renowned brands. The agency prides itself on bringing together “big agency” expertise and the forward-thinking approach of a small boutique agency. It has been recognized by numerous award-giving bodies, including the New York Festivals, Cannes Lions, and the ADDYs, among many others.
Interested parties who want to learn more about its capabilities may visit https://www.thelolaagency.com/
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