LO:LA’s new six-step guide is designed to help brands that are struggling with their public perception reposition themselves so they can continue to grow and prosper. The guide heavily emphasizes the customer and their wants and needs when making branding decisions.
More details can be found at https://www.thelolaagency.com/2023/03/09/6-simple-steps-to-positively-affect-poor-brand-perception
A recent study by Medallia found that 64% of global consumers have avoided a brand because of a bad experience they’ve had with them in the past. In the same study, 47% of respondents claimed to have avoided a brand altogether based solely on its online reputation and social reviews. These numbers demonstrate the importance of positive public perception, and with its new guide, LO:LA is trying to give brands an edge over their competitors.
According to the guide, for brands to rectify their negative perception, they need to first identify the cause of it. This can be determined by conducting market research, asking for customer feedback, and reviewing products and services.
Next, brands need to develop a positioning strategy that addresses the issue in a way that satisfies customers and rebuilds trust. As part of this strategy, brands might refine their messaging, modify their products and services, or adjust their target audience.
In applying this strategy, the guide recommends that brands be consistent with their messaging, visuals, and customer experience across all channels. Moreover, the guide encourages brands to leverage their partnerships with influencers and other organizations that would help build credibility and respect. Progress should also be tracked so that brands can adjust their strategy as needed.
“If your company is experiencing poor brand perception, there are several things you can do to positively affect it,” said a spokesperson for the company. “By dedicating the time and effort you can build your brand’s reputation. Just stay committed to your brand positioning strategy and be patient as you strive to improve.”
LO:LA is a full-service creative marketing agency that has been providing branding, advertising, and content solutions to B2B and B2C clients from around the world since 2017.
Interested parties can find more information at https://www.thelolaagency.com/2023/03/09/6-simple-steps-to-positively-affect-poor-brand-perception
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