Beauty & Wellness Brand Product Sampling: CPG Marketing Service Updated

Beauty & Wellness Brand Product Sampling: CPG Marketing Service Updated

Following the update, Test Dryve helps beauty and wellness brands enhance their brand visibility, name recall, and customer trust through product sampling and targeted advertising. The strategy allows brand owners to promote sample packs of their products directly to consumers via strategic ad placements across various digital platforms.

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Test Dryve’s recent update coincides with an article published by Vogue Business about the $1.2 billion sample product industry. According to the report, the biggest brands in beauty and wellness, including Drunk Elephant, Kat Von D Beauty, and Smashbox, are investing heavily in sample or “travel” sizes because they give customers a chance to try a new brand or product line, risk-free. Test Dryve allows clients to follow the same approach by providing DTC product sampling services that can be done in-store or online.

This approach benefits sectors like skincare and makeup by allowing customers to do a patch test to check for allergies and irritation or swatch lipstick colors and foundation shades to find the perfect match. Test Dryve’s unique approach calls for trial packs under $10 with free shipping.

Another aspect of the marketing firm’s strategy lies in its widespread reach, achieved by collaborating with reputable publishers like NBA2K and parenting blogs like “On My Kid’s Plate.” The diversity of Test Dryve’s publisher partners maximizes the marketing budget by guaranteeing a wide audience reach. The firm’s DTC marketing campaigns have a successful track record, having partnered with over 100 organizations, including TRU Energy, Magic Mind, eBoost, Huron, Strips, and Wicked Cuts.

Test Dryve integrates with major e-commerce platforms like Shopify and Shopify+, and they utilize secure deep links and eliminate the need for admin access or login details. The company ensures order tracking is carried out directly on the selected e-commerce platform, providing a smooth, secure experience for all parties involved.

About the Company

Test Dryve is based in New York City and was founded by Matt Matros and Krik Angacian, both renowned figures in the Consumer Packaged Goods (CPG) industry. With successful past ventures, including LIMITLESS and Protes, their combined experience and vision have fueled the development of Test Dryve’s innovative marketing strategies.

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Test Dryve

51 Jay St

United States

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