Today, BELLAMI, the global leader in hair extensions billion dollar industry, announces the launch of BELLAMI Professional Hair Care, the worlds first professional-grade hair extension care collection for in-salon and at-home use. In collaboration with its network of renowned hair stylists, who have close to a million hair extension installs under their belts, BELLAMI developed uniquely formulated, clinically proven extension-driven hair care solutions, designed to double the lifetime of hair extensions, protecting the investment of a growing customer-base, while strengthening the health and integrity of natural hair.
There is beauty in innovation, says John Costanza, Group Vice President of Beauty Industry Group leading the charge for BELLAMI. We know hair better than any brand on the market. This isnt just a hair care line that happens to work with extensions. We spent the last three years collaborating with industry professionals, chemists and BELLAMI educators, who work with hair every single day, to perfect the formulas and deliver a comprehensive solution-oriented approach to hair and extension treatment in-salon and at-home.
BELLAMIs professional and at-home collections are infused with first of its kind H-2 and proprietary Vita-Seal complexes. Unlike other bond-building technologies, the brands revolutionary H-2 Complex contains both hydrophilic and hydrophobic properties, rather than just one, which allows formulas to target different areas of damage and achieve maximum results. The hydrophilic portion balances and reconstructs the hydrogen and ionic bonds fundamental to hair structure, creating a smooth and even surface. The hydrophobic component replenishes lipids stripped from the hair during coloring or heat styling.
BELLAMIs at-home formulas complement the brands professional line by offering salon-quality maintenance to protect hair from UV exposure and thermal damage. Each product is designed to seal in the professional H-2Complex while BELLAMIs proprietary vitamin-rich Vita-SealComplex locks in nutrients to preserve the hairs integrity and prevent future breakage, while improving the overall condition and appearance of hair with continued use.
BELLAMI Professional Hair Care launches with ten professional products, exclusively available in-salon, and eight at-home products which are now available at Bellamihair.com and rolling out to retailers come fall. The collections incorporate clarifying and moisturizing shampoos and conditioners, a scalp detox, treatment masks and a bond fusion system that reduces breakage by up to 63% and tangling by up to 89% (TRI Princeton). All products are paraben-free, sulfate-free, cruelty-free and inclusively formulated for all hair types and textures. Refill pouches are available for shampoos and conditioners and all aluminum and plastic components are recyclable.
Founded in 2012 by Nikki Eslami and Julius Salerno, BELLAMI is a global leader of high end, luxurious, ethically sourced and sustainably produced full-cuticle 100% Human Remy hair enhancement solutions for consumers and salon professionals. As the largest hair extensions brand in the world, collaborating with certified hair stylists, BELLAMI offers a full range of clip-in extensions and the four pro hair extension methods – Wefts, Tape-Ins, K-Tips, I-Tips. It is the only brand to have complete control over the sourcing and international manufacturing process, ensuring that all products are ethically sourced and sustainably produced. BELLAMI's hair enhancement solutions and hair care are available via its e-commerce platform and company-owned stores, the BELLAMI Beauty Bars. BELLAMI is headquartered in Chatsworth, California.
ABOUT BEAUTY INDUSTRY GROUP
Established in 2004, Beauty Industry Group is an industry leader for professionally installed and DIY hair extensions and related beauty products. Beauty Industry Group's professional products are sold in more than 1,200 stores throughout North America and its collective brands service more than 30,000 salons across over 165 countries. Beauty Industry Group has offices in 6 countries and is headquartered in Salt Lake City, UT.
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Linsey Tilbor Rubin
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