With Gensler reporting that 94% of consumers say they would recommend a brand they have an emotional connection with, LO:LA has published a new report which explains how creative marketing can help brands establish an emotional connection with consumers, along with delivering memorable and sharable content.
More details can be found at https://www.thelolaagency.com/2023/03/12/making-the-business-case-for-creative/
While there is no official ranking, most marketing experts agree that Nike’s “Just Do It”, California Milk Processor Board’s “Got Milk?”, and Old Spice’s “The Man Your Man Can Smell Like” are among the most successful marketing campaigns ever. LO:LA believes that the reason for this is creativity — and its new report explores the importance of creativity in marketing and brand promotion.
“Creativity is crucial for promoting a brand because it helps to capture the attention of your target audience and stand out in a crowded marketplace,” says a LO:LA representative. “By embracing creativity in your marketing efforts, you can differentiate your brand, build loyalty, and drive growth.”
LO:LA identifies five reasons why creativity is important for branding: differentiation, memorability, emotional connection, shareability, and innovation.
To establish an emotional connection with the audience, the report recommends employing creative storytelling, humor, and emotional triggers. Creative marketing campaigns that tell a story which resonates with the audience are also more likely to be shared on social media; thus increasing brand reach.
Creative marketing techniques also help brands stand out from their competition — a crucial consideration given that the average person sees between 4,000 and 10,000 ads per day. Creative campaigns, which use clever messaging, eye-catching visuals, and offbeat strategies, are also more memorable, says LO:LA. Memorability is also one of the things Nike, Old Spice, and California Milk Processor Board campaigns have in common. The “Got Milk?” campaign was first released in 1993 and ran for over two decades — most Americans likely remember it vividly.
Founded in 2017, LO:LA blends big agency experience with the flexibility, attention, and out-of-the-box thinking of an independent shop. Its list of partners includes big names such as L’Oreal, Staples, and Mr. Clean. The agency provides brand & identity development, website design, and campaign marketing, among other services.
“We are a modern, creative marketing agency that specializes in helping a company’s brand engage, evolve and most importantly thrive,” added a spokesperson.
Interested parties can find out more at https://www.thelolaagency.com/2023/03/12/making-the-business-case-for-creative/
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No DigiShor journalist was involved in the writing and production of this article.
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