Cellular Goods PLC (LSE:CBX) chairman and interim CEO Darcy Taylor takes Proactive's Stephen Gunnion through the latest developments in the company's wellness business.
Taylor highlighted the recent launch of their wellness division in several European countries, including France, Germany, Austria, Italy, Portugal, and Spain. This expansion aligns with their strategy to enter cannabigerol (CBG) friendly markets with high consumer demand and promising return on investment.
The company's aim is to increase accessibility to its 'Look Better' skin range and enhance geographic distribution. Taylor also mentioned Cellular Goods' successful launch on the Sephora UK marketplace back in May, emphasizing the significance of the company's participation in promotional campaigns to increase product awareness. As the first CBD skincare brand in Sephora's offerings, these campaigns have been pivotal in expanding their customer base and leveraging their brand.
Additionally, Taylor discussed the inclusion of their rejuvenating face serum in Jamie Greenberg's highly-anticipated 'swag bag', a significant endorsement from the renowned makeup artist. This has helped boost their presence and customer traction in the US market. Another strategic partnership highlighted is with Chill.com, a wellness product platform in the UK and the US.
This collaboration aims to enhance the company's profile and sales in these regions, positioning Cellular Goods as a leading skincare brand on the platform. Looking ahead, Taylor expressed plans to continue expanding the 'Look Better' skincare range into new markets, focusing on revenue growth and increasing visibility among new and existing customers.
Proactive UK Ltd
+44 20 7989 0813
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Cellular Goods PLC
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