Mens Personal Care Market Predicted to Reach $58.5 Billion by 2030

Mens Personal Care Market Predicted to Reach $58.5 Billion by 2030

The global mens personal care products market, valued at approximately $31 billion in 2022, is poised for remarkable growth, with a projected market size of $58.5 billion by the end of 2030, according to a new report released by Fairfield Market Research. The market is expected to exhibit an impressive Compound Annual Growth Rate (CAGR) of 9.5% between 2023 and 2030.

Key Trends Driving Market Growth

  1. E-commerce Revolution: The report highlights the growing popularity of e-commerce as a significant driver of market growth. Consumers are increasingly turning to e-commerce platforms to conveniently purchase mens personal care products from the comfort of their homes or on the go, contributing to higher product accessibility and sales.
  2. Personalization: Another major trend driving the market is the rapid expansion of personalized mens personal care products. Personalization allows customers to choose preferred scents or opt for fragrance-free options to cater to diverse scent sensitivities and preferences.
  3. Skincare Dominance: In 2022, skincare products dominated the industry, with a particular focus on addressing issues such as under-eye bags, puffiness, and fine wrinkles. Eye creams designed for delicate skin gained significant popularity.
  4. Grooming Segment Growth: The grooming segment is expected to be the fastest-growing category during the forecast period. Shaving creams and gels, designed to protect the skin during shaving and reduce the risk of rashes and razor burns, are driving this growth.
  5. Regional Insights: North America is expected to continue dominating the market throughout the forecast period, with niche and independent businesses offering innovative products tailored to mens grooming and skincare needs. The Asia Pacific region is anticipated to witness the highest growth, driven by the strong emphasis on personal grooming and appearance in many Asian cultures.

Innovations and Opportunities

The report highlights the importance of continuous innovation, with specialized products catering to the unique grooming and skincare requirements of men. Cutting-edge ingredients such as peptides, antioxidants, and natural extracts are being incorporated into formulations to provide enhanced benefits, including anti-aging, hydration, and UV protection. Technology-driven products, such as intelligent skincare and grooming tools, are gaining traction among tech-savvy consumers.

Market Growth Determinants

The report identifies several factors contributing to market growth, including the increasing promotion and accessibility of mens skincare products, rising demand for natural and organic products, and the premiumization of personal care items. Mens growing awareness of skincare and their willingness to invest in high-quality products are driving sales of anti-aging and premium products.

Challenges and Barriers

The report also highlights challenges in the market, including price sensitivity, as some men may hesitate to spend on high-end personal care items. Additionally, societal stigmas around mens grooming and skincare may deter some individuals from openly using these products, limiting the market for specialized items.

Key Trends and Opportunities

Notable trends and opportunities include the growing interest in beard care products, the proliferation of salons and barbershops dedicated to mens grooming, and technology intervention in the mens personal care sector, such as smart grooming tools and virtual consultations with skincare specialists.

Regulatory Landscape

The report discusses the regulatory frameworks in the industry, emphasizing the role of organizations like the US FDA and EU Commission in ensuring product quality and safety. Compliance with regulations and standards, such as ISO 22716 for good manufacturing practices, shapes the industrys best practices and product quality.

Top Segments and Distribution Channels

Skin care products remain the top-selling category, with facial cleansers and exfoliating products gaining popularity. Hypermarkets and supermarkets dominate distribution, offering customers the opportunity to see and choose from a variety of brands. E-commerce is expected to grow substantially, with companies leveraging online platforms to interact with customers directly.

Regional Insights

North America continues to lead in sales and supply, driven by reputable manufacturers and growing consumer awareness. Asia Pacific is experiencing the fastest market growth, with increasing spending on personal care products among working men in emerging economies.

Competitive Landscape

The market for mens personal care products is consolidating, with major companies like Procter & Gamble, Unilever, Reckitt Benckiser, and others launching new products and modernizing distribution systems to expand their global reach.

Leaders in the Industry

The report identifies key leaders in the global mens personal care products market, including Procter & Gamble, Unilever, Reckitt Benckiser, Johnson & Johnson, LOreal, and more.

Global Men Personal Care Products Industry Analysis, Size, Share, Growth, Trends, Regional Outlook, and Forecast 2023-2030 (By Product Type Coverage, By Distribution Channel Coverage, By Geographic Coverage and By Company)

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About Us

Fairfield Market Research is a UK-based market research provider. Fairfield offers a wide spectrum of services, ranging from customized reports to consulting solutions. With a strong European footprint, Fairfield operates globally and helps businesses navigate through business cycles, with quick responses and multi-pronged approaches. The company values an eye for insightful take on global matters, ably backed by a team of exceptionally experienced researchers. With a strong repository of syndicated market research reports that are continuously published & updated to ensure the ever-changing needs of customers are met with absolute promptness.


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Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No DigiShor journalist was involved in the writing and production of this article.